There are hundred of approaches you might try on your first, or next corporate video. Here we'll discuss the best of the best and explain why they work.
Traditional / historical.
If a company is taking its first stab at telling their story, it will often be in the traditional historical approach. This is best summarized, as "past, present, and future". Where did the company start? Famous products? What are they doing today? What makes them different. How do they see their future?
Premise / proof
Here a company is selling a product. They offer a premise, like "don't you hate when your product (x) fails? Our doesn't. Here's proof.”
Some executives like to be a part of the video, and often this takes the form of an interview. This is shot on camera, but can easily be used off camera describing his further thoughts while the videos display what he's talking about-- the workforce, the product, the manufacturing process.
The Greatest thing since Sliced Bread
A new product introduction, with features and benefits abounding.
Aren't we great!
This a rah-rah video tht opens a small or large meeting, intended to boost the moral and sense of teamwork of the viewers. Recent successes, market dominance, strength of the employees, strong management, and product or service dominance are all fair game, usually to a rousing musical soundtrack.
Pretty much as above, but celebrating one major success.
Using a parable or story that parallels a serive or selling need, often using kids as the stand-ins for the adults. See the example below.
Taking a worst case scenario in the client's mind and rolling it into a parody video. For instance, to show how lost a distrbution center would be without the seller's computer data product, we created a "Shop Floor Olympics."
Often used in sales training-- case histories of succeses and failures, recreated so that salespeople can learn from successes and mistakes.
Self explanatory. An original motivation song and lyric is created, and employees from all around the company-- including executives-- lipsync the words, while showing off some rythym or dance moves.
Good manager bad manager
A good actor plays both parts-- how to treat the customer; how NOT to treat the customer.
I hope these examples get your creative juices flowing!