Brien Lee Creative (Videostory)
  • Home
  • About Brien Lee Creative
  • SERVICES
  • What We Do
  • Endorsements
  • The BLC Blog
  • Contact Us
  • The BOOKS
  • Sister Sites  
    • VideoBiz Book home
    • Tribute Video How-To Site
    • Time Lapse Video Group
  • About Us  
    • History
    • Services

Video Length: Too Long, Too Short, and Just Right!

· Video Production,video length,Corporate Video

“Star Wars: The Force Awakens” will become the biggest box office success of all time. So much for short attention spans.

In our sound-bite and text-byte world, we are told to keep it short. And in the corporate video production world, we’ve been told to make it shorter, then shorter yet.

That’s something I’ve fought my whole career. There is a “right length” for a corporate video or meeting opener, and it’s never quite what the client prescribes. That’s because the right length is dictated by the subject matter, audience makeup, and sales logic.

Subject matter: simple, complex, information, motivation or both?

Audience makeup: This isn’t so much a matter of age (although that’s a factor). It’s a matter of why they are there. Did they pay to be there, and therefore are invested? Are are they ty here because they have to be, and are they fresh or hung-over?

Sales logic: What facts and motivation mix are necessary for the audience to say “Yes”!

The 7th installment of Star Wars is 2 hours 15 minutes. Apparently, Gen-Xers and Millennials have no problem with this. Neither do us boomers.

Just because twitter is 140 characters and Vines are six seconds don’t mean your script and video have to be.

Subscribe
Previous
Next
Five Ways Video Producers Can Drive Clients Crazy
 Return to site
Cancel
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK

    Call Us